Analysis, Automation, and Adoption This ebook will quickly help you master a simple business analysis approach that has been proven in 1000’s of clients in every industry, ranging from Fortune 500 down to innovative start-ups. “This is absolutely amazing! I will be sharing this one!! You’ll especially want to check out the steps for leading live mapping workshops in the appendix.” Salesforce User Group Leader The business analysis approach and simple notation described in this book can be quickly learned and applied to your current…
Insiders Guide to San Francisco This is a little different. We have crowdsourced from the San Francisco locals all the “inside knowledge” in 80 pages packed full of critical insights. It is a useful resource for any of you travelling to SF for Dreamforce, OracleWorld or any other conference. Here’s a thought – if you are running an event in SF, then talk to us about joint branding it for all your delegates. Getting around SF and the Bay Area; What’s a Clipper Card, and…
IMPACT: the technology executives guide to selling B2B disruptive and innovative solutions Our 25 years of research has shown that every buyer follows a universal buying process, irrespective of industry, country or market. We have distilled this process into 6 steps; IMPACT, Idea, Mentor, Position, Assess, Case, Transaction. The buyer of your disruptive and innovative solution is the Early Adopter, as Geoffrey Moore puts it in his book “Crossing the Chasm”. Early Adopters engage vendors at the Mentor stage and work with them through to…
