Delivering the AI + Data + CRM program Post author By Ian Gotts Post date 11 June 2023 Categories In AI/GPT, Business Analysis, Career, Data Cloud, Metadata management image copyright: Salesforce Salesforce’s AI vision is compelling. It is not a recent knee-jerk reaction to ChatGPT. Their journey started back in 2016, when Einstein launched. ChatGPT has simply captured people’s imagination and made AI real for everyone. But as we all know GPT is far more than ChatGPT. AI is way bigger than that,…
Forrester: Five ways to cut the risk of Salesforce Post author By Ian Gotts Post date 28 March 2023 Categories In Change Intelligence, Impact Analysis, Implementation Written by Ian Gotts Back in May 2017, 3 Forrester analysts, John R Rymer, Liz Herbert and Kate Leggett authored the research paper, Five ways to cut the risk of Salesforce. In that report they identified something they called “Salesforce@scale dilemma”. The issues they identified are just as bad, if not worse today. First, let’s…
3 golden rules for getting the Salesforce ROI you deserve Post author By Ian Gotts Post date 23 March 2023 Categories In Business Analysis, Change Intelligence Written by Ian Gotts Salesforce is an investment. That means it is expensive if you don’t get a great ROI. But there is no reason why it cannot “knock it out of the park” – if your teams follow these 3 golden rules. Each of them has some ideas of the ROI possible from adopting…
AI is challenging IP ownership Post author By Ian Gotts Post date 12 March 2023 Categories In AI/GPT At GPTDreamin, I presented a really clever marketing video by VirginVoyages https://lnkd.in/gCaG3HRP featuring Jennifer Lopez (or an avatar of her) being controlled by the Virgin Voyages marketing team. It’s had over a million streams so it clearly worked. And if the audience didn’t understand what is possible with AI, the whole premise of the video is lost. So…
Understand the risk of any change Post author By Ian Gotts Post date 28 February 2023 Categories In Architecture, Change Intelligence, Impact Analysis Any change, no matter how small – has inherent risk. In the worst case the change breaks the org and business users cannot get their job done which erodes their trust in the Salesforce development team. Or maybe even worse is the change does not break the org, but there wasn’t enough detailed analysis done,…
Architect (not build) Flows Post author By Ian Gotts Post date 25 February 2023 Categories In Architecture, Documentation There are some fantastic resources to help you build Flows. To help you master the capabilities. To understand when to use certain features based on use case. This article is not another one of those. It is designed to take a higher level perspective to make sure you are building the right flows, in the…
Center of Excellence: CHANGE CONTROL Post author By Ian Gotts Post date 14 February 2023 Categories In Change Intelligence, CoE, User Adoption Over the coming weeks we are going to explore each of the 13 pillars of a Center of Excellence (COE). In this article we are going to look at the 4th: Change Control. In each article for each pillar we will set out the scope, look at what success looks like and explore the tools…
Change Intelligence. Getting Salesforce out of the 1900’s Post author By Ian Gotts Post date 7 February 2023 Categories In Business Analysis, Change Intelligence, Process Mapping By the early 1900s, hospitals around the first world were routinely using x-ray technology. In the beginning, doctors were the ones who used x-rays as a diagnostic devices. Before x-ray machines were invented, broken bones, tumors, and the location of bullets were all diagnosed by physical examination and a doctor’s best guess. Patients paid the…
Center of Excellence: GOVERNANCE Post author By Ian Gotts Post date 1 February 2023 Categories In Change Intelligence, CoE Over the coming weeks we are going to explore each of the 13 pillars of a Center of Excellence (COE). In this article we are going to look at the 3rd pillar: Governance. In each article, for each pillar we will set out the scope, look at what success looks like and explore the tools…
