Delivering the AI + Data + CRM program Post author By Ian Gotts Post date 11 June 2023 Categories In AI/GPT, Business Analysis, Career, Data Cloud, Metadata management image copyright: Salesforce Salesforce’s AI vision is compelling. It is not a recent knee-jerk reaction to ChatGPT. Their journey started back in 2016, when Einstein launched. ChatGPT has simply captured people’s imagination and made AI real for everyone. But as we all know GPT is far more than ChatGPT. AI is way bigger than that,…
5 tips to improve your networking Post author By Ian Gotts Post date 1 June 2023 Categories In Career Written by Ian Gotts There are flurry of blogs helping newbies and returning offenders survive and thrive at events, and every blog says you should network and make connections. And you should. But how? It’s scary. Striking up a conversation with a total stranger can be difficult and awkward. You summon up the courage to…
How GPT could change Salesforce careers Post author By Ian Gotts Post date 27 May 2023 Categories In AI/GPT, Career Written by Ian Gotts How will your career change when GPT can understand your business processes, your org config and Well-Architected, and can then suggest metadata changes? What would take you a day, takes just 1 minute. And it makes better recommendations that you could make because it considers everything, every time. Exciting future? No. It…
PASTA – Solving Stealth GPT Post author By Ian Gotts Post date 22 May 2023 Categories In AI/GPT Written by Ian Gotts What is the Stealth GPT? The term “GPT” seems to have struck a chord in a way that AI and all the previous incarnations never have, driven by the popularity and remarkable powers of ChatGPT. Every analyst and journalist is blogging and tweeting about it, there are a slew of conferences…
Understanding the magic of GPT Post author By Ian Gotts Post date 18 May 2023 Categories In AI/GPT Written by Ian Gotts AI + Data + CRM Salesforce’s new marketing message is AI + Data + CRM. It all adds up to customer magic. At the heart of this magic is Generative AI or GPT, not ChatGPT. BTW GPT is not an abbreviation of ChatGPT. GPT (Generative Pre-Trained Transformer) is a technology that…
GPT is not an abbreviation of ChatGPT Post author By Ian Gotts Post date 14 May 2023 Categories In AI/GPT Written by Ian Gotts We need to be careful that we don’t use ChatGPT and GenerativeAI (GPT) interchangeably, or see the potential of Generative AI through our experiences of ChatGPT. And, at the moment I am seeing lots of examples where this is happening around the Salesforce ecosystem in blog posts, LinkedIn posts and training…
Forrester: Five ways to cut the risk of Salesforce Post author By Ian Gotts Post date 28 March 2023 Categories In Change Intelligence, Impact Analysis, Implementation Written by Ian Gotts Back in May 2017, 3 Forrester analysts, John R Rymer, Liz Herbert and Kate Leggett authored the research paper, Five ways to cut the risk of Salesforce. In that report they identified something they called “Salesforce@scale dilemma”. The issues they identified are just as bad, if not worse today. First, let’s…
3 golden rules for getting the Salesforce ROI you deserve Post author By Ian Gotts Post date 23 March 2023 Categories In Business Analysis, Change Intelligence Written by Ian Gotts Salesforce is an investment. That means it is expensive if you don’t get a great ROI. But there is no reason why it cannot “knock it out of the park” – if your teams follow these 3 golden rules. Each of them has some ideas of the ROI possible from adopting…
AI is challenging IP ownership Post author By Ian Gotts Post date 12 March 2023 Categories In AI/GPT At GPTDreamin, I presented a really clever marketing video by VirginVoyages https://lnkd.in/gCaG3HRP featuring Jennifer Lopez (or an avatar of her) being controlled by the Virgin Voyages marketing team. It’s had over a million streams so it clearly worked. And if the audience didn’t understand what is possible with AI, the whole premise of the video is lost. So…
