Forrester: Five ways to cut the risk of Salesforce

Written by Ian Gotts Back in May 2017, 3 Forrester analysts, John R Rymer, Liz Herbert and Kate Leggett authored the research paper, Five ways to cut the risk of Salesforce. In that report they identified something they called “Salesforce@scale dilemma”.  The issues they identified are just as bad, if not worse today. First, let’s […]

AI is challenging IP ownership

At GPTDreamin, I presented a really clever marketing video by VirginVoyages https://lnkd.in/gCaG3HRP featuring Jennifer Lopez (or an avatar of her) being controlled by the Virgin Voyages marketing team. It’s had over a million streams so it clearly worked. And if the audience didn’t understand what is possible with AI, the whole premise of the video is lost. So […]

Change Intelligence. Getting Salesforce out of the 1900’s

By the early 1900s, hospitals around the first world were routinely using x-ray technology. In the beginning, doctors were the ones who used x-rays as a diagnostic devices.  Before x-ray machines were invented, broken bones, tumors, and the location of bullets were all diagnosed by physical examination and a doctor’s best guess. Patients paid the […]

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