Handing Off Salesforce Projects from Business to DevOps

Overview The goal of every change project is adoption. The change could be minor; updating a discrete business process driven by feedback; addressing poor adoption; or eliminating waste. But the changes could also be a strategic, top-down digital transformation: the application of AI, the merging of two orgs; or the implementation of a new Salesforce […]

Taylor Swift and Center of Excellence

Salesforce was quick, easy and safe. But, had a narrow focus. Now it is strategic, powerful and flexible. But, it needs a complete team, with the skills and tools to exploit the full performance, since everyone depends on it.

Salesforce was “Taylor Swift playing a gig at the Nashville Rubber Duck Race”. It is now “Taylor Swift, the international superstar with a film made about her: the ‘Eras Tour.’

GPT means that BA is the new superpower

Written by Ian Gotts GPT powers your Salesforce Org Salesforce has announced the release of the first of the GPT apps that help you achieve better results with your customer data. They aim to improve various aspects, like crafting more effective sales emails, providing better responses to service inquiries, and creating more engaging marketing campaigns. […]

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