Specifications Specifications are THE key asset. It is the natural progression as coding languages have evolved, as this image shows: When you write code, you don’t fix the assembler that the compiler creates. You rely on the code and fix that. Code is the asset. When you drag-and-drop a Flow, you don’t check the XML…
By Ian Gotts, Founder, Elements.cloud The world around us is changing faster than ever. The way businesses buy, build, and manage software continues to evolve, and Elements.cloud is changing to stay ahead of these trends. We believe the path to success is product-led, making our product more accessible to all Salesforce professionals. And we’re turning…
Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage customer data and sales processes. As a pioneering business software, Salesforce transformed CRM by moving it to the cloud, enabling companies to enhance operations, connect with customers, and drive innovation. Frank Dominguez and Parker Harris, alongside Marc Benioff, were key co-founders who…
The rise of AI has brought with it a wave of excitement and, for many, a degree of uncertainty. For Salesforce Admins, the question isn’t if AI will impact their roles, but how they can leverage it effectively. Building reliable AI Agents is a game-changer, offering the potential for monumental gains in productivity and customer…
April 2025, Tokyo, Japan Elements.cloud, the Change Intelligence platform that enables enterprise teams to accelerate and govern change on Salesforce, has officially launched in Japan through a strategic partnership with TerraSky. This collaboration marks Elements.cloud’s formal entry into the Japanese market. Focusing on Japan’s Growing Salesforce Economy Japan’s Salesforce economy is one of the fastest-growing…
Headline sponsor The 2-day Salesforce TDX conference is the major user conference aimed at the practitioners. This year the focus was Agentforce with over 3,000 attendees. Whilst significantly larger, Salesforce Dreamforce in September is more of a marketing event where all the different cloud announcements are made and it is far more difficult to make…
We launched our much-anticipated partner program earlier this year and have been delighted with the response it’s generated amongst our most valued consulting partners. Driving the partner program is Robert Merrell, Director, Partner Enablement, who hosts quarterly training sessions, ensuring the community is kept on top of all product updates, enhancements, and our presence at…
What is IMPACT? The IMPACT events started with a virtual Summit and then a series of in-person events in Europe and North America. There are some common themes from the events that encapsulate the state of the Salesforce ecosystem. The power of aggregation The events enable professionals from around the ecosystem to come together to…
Send the elevator back down The talent gap is widening and everyone in the ecosystem has a responsibility to share their knowledge to help those coming up behind them. There is the famous quote from Edith Piaf, “When you’ve reached the top, send the elevator back down for the others”. It has been repeated and amplified…
