Loyalty101 – a master class from Ferrari

[READ TIME: 5 mins] For years I have collected miles with a few different airlines but managed to fly only twice using my miles. And it is in that one sentence that you have the problem with airline loyalty program and my loyalty strategy. Airlines want to you to fly with them and collect miles. […]

CRM = Customer Rejection Management

[READ TIME: 5 mins] Every major organization has some form of customer call center. You may have renamed yours “contact center.” They are manned by staff that are trained, tooled-up with technology and incentivized to support customers. The center is critical because it drives long term sales and protects repeat revenue. It may even be […]

Is BPM dead or alive? Sobering advice.

Neil Ward-Dutton, co-founder and research Director of the analyst firm MWD Advisors gave an excellent and thought provoking keynote at the BPM Next conference in Santa Barbara. In fact his presentation title suggested the conference should probably have been called “BPM Last”. He very generously shared his presentation and made it publicly available to a […]

The future still seems a long way off

[READ TIME: 8 mins inc video] Back in 2010 I wrote a blog about the the transformational shift caused by cloud, social, mobile and big data.  That was over 4 years ago. It is still very relevant, and worth a read. But in that blog I put a link to a Microsoft video which portrayed […]

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