Tony Newcome talks about how ActiveCampaign has created huge growth as a Salesforce ISV, and how his years at Salesforce (SVP Messaging and Journeys Engineering) shaped his approach. ActiveCampaign is on a mission to help companies grow by helping them deliver an ideal experience to their customers.
Crowe Digital: “Coffee with Ian Gotts”
Ian Gotts, Founder and CEO of Elements.Cloud joins Crowe Business Solutions Partner, Grant Anthony to discuss his career journey as an entrepreneur and his experience moving to and setting up a business in the USA. Below is the video, but Ian was also inteviewed for their “5 mins” segment which is a written Q&A which […]
Lou Fox, ex-CTO BlueWolf, joins Advisory Board
We are delighted to welcome Lou Fox to the Elements.cloud Advisory Board. Lou was the CTO of Bluewolf for 16 years. BlueWolf was the first and top Salesforce consulting company. Lou built Bluewolf Beyond, a Gartner Magic Quadrant consulting practice, which was a major factor in Bluewolf’s consistent growth and eventual acquisition by IBM. Ian […]
The true cost of poor user adoption
The cost of poor adoption Have you ever stopped and thought of the dollar cost of poor user adoption? We’ve put together a quick calculator that puts that wasted time in terms of salary cost. Simple errors completing fields because it is not clear what to enter: These not only take time to correct but […]
Do you have leading or lagging metrics?
A driving analogy Think about driving alongside a pavement crowded with shoppers. A pedestrian steps out and thanks to your lightning reactions and the ABS on your car you manage to avoid hitting them. So ‘agility’ is whether you are able to respond if something jumps out in front of you. The measure is “did you […]
15 Winning AppExchange Apps chosen by Salesforce customers
Amanda Nelson, Senior Director, Community Marketing at Salesforce asked customers for their top Appexchange Apps. Elements.cloud was listed in the top 15 alongside Conga, Docusign, and Salesforce Pardot. Amanda Nelson: “Who is winning 2020? Our pets because they see us more. Slippers over dress shoes. Online shopping. No travel expenses. Not commuting. But another opportunity […]
You know you want it. How to get it. Now.
ROI Calculator You just know that Elements will make your life easier, but that is not really good enough. Your boss needs a business case and then you need to find some budget. So you need a clear understanding of the ROI – the costs and the benefits. But we can only afford free Rarely […]
Poor scope control. #1 serial killer of projects
This in an excerpt from the free ebook “Analysis, Automation and Adoption for #AwesomeAdmins”(44 pages of valuable content — not 6 pages of marketing fluff). It is written with Salesforce implementations in mind, but it is equally applicable to any other systems implementation; MSDynamics, SAP, Workday, Oracle etc or in fact any change initiative. https://elements.cloud/ebook-analysis/ […]
Invited on a private jet? Here is the etiquette
No one wants to risk travelling on airlines at the moment. So the obvious approach is to find a friend with a private jet (and a private island). But what do you do – or not do? What is the correct etiquette? Here are a few pointers according to PJ (private jet) owners magazine: 1. […]