SUMMARY Salesforce was a Ford Focus, now it is an Aston Martin GTE race car. Salesforce was quick, easy, and safe. But had a narrow focus. Now it is strategic, powerful, and flexible. But it needs a full race team with the skills and tools to exploit the full performance since everyone depends on it. […]
Mapping Aviation Gin’s – “The Process”
I’ve long been a fan of Ryan Reynold’s quick wit, chiseled good looks, but mostly his quirky marketing. His purchase of Aviation Gin has enabled him to really lean into it with fantastic YouTube ads like The Truce, the ad within an ad with Samsung, and the announcement of the merger with Virgin Atlantic. But […]
Tony Newcome, CTO ActiveCampaign: Meaningful Customer Experience
Tony Newcome talks about how ActiveCampaign has created huge growth as a Salesforce ISV, and how his years at Salesforce (SVP Messaging and Journeys Engineering) shaped his approach. ActiveCampaign is on a mission to help companies grow by helping them deliver an ideal experience to their customers.
Crowe Digital: “Coffee with Ian Gotts”
Ian Gotts, Founder and CEO of Elements.Cloud joins Crowe Business Solutions Partner, Grant Anthony to discuss his career journey as an entrepreneur and his experience moving to and setting up a business in the USA. Below is the video, but Ian was also inteviewed for their “5 mins” segment which is a written Q&A which […]
Lou Fox, ex-CTO BlueWolf, joins Advisory Board
We are delighted to welcome Lou Fox to the Elements.cloud Advisory Board. Lou was the CTO of Bluewolf for 16 years. BlueWolf was the first and top Salesforce consulting company. Lou built Bluewolf Beyond, a Gartner Magic Quadrant consulting practice, which was a major factor in Bluewolf’s consistent growth and eventual acquisition by IBM. Ian […]
The true cost of poor user adoption
The cost of poor adoption Have you ever stopped and thought of the dollar cost of poor user adoption? We’ve put together a quick calculator that puts that wasted time in terms of salary cost. Simple errors completing fields because it is not clear what to enter: These not only take time to correct but […]
Do you have leading or lagging metrics?
A driving analogy Think about driving alongside a pavement crowded with shoppers. A pedestrian steps out and thanks to your lightning reactions and the ABS on your car you manage to avoid hitting them. So ‘agility’ is whether you are able to respond if something jumps out in front of you. The measure is “did you […]
15 Winning AppExchange Apps chosen by Salesforce customers
Amanda Nelson, Senior Director, Community Marketing at Salesforce asked customers for their top Appexchange Apps. Elements.cloud was listed in the top 15 alongside Conga, Docusign, and Salesforce Pardot. Amanda Nelson: “Who is winning 2020? Our pets because they see us more. Slippers over dress shoes. Online shopping. No travel expenses. Not commuting. But another opportunity […]
The hidden cost of free
ROI Calculator You just know that Elements will make your life easier, but that is not really good enough. Your boss needs a business case and then you need to find some budget. So you need a clear understanding of the ROI – the costs and the benefits. But we can only afford free Rarely […]