Allen Lovett, SVP North American Sales Lucid: How can CRMs best deliver ROI? Post author By Ian Gotts Post date 6 May 2021 Categories In Article Allen Lovett, SVP North American Sales Lucid LLC: How can CRMs best deliver ROI? Part of the Elements Center of Excellence Roundtable, Ian Gotts (Elements CEO) and Allen Lovett (SVP North American Sales Lucid LLC) discuss how CRMs can best deliver ROI and efficiency, and deliver the right information to the right roles to enable…
COE Round Table: Getting started Post author By Ian Gotts Post date 6 May 2021 Categories In CoE, Webinar Round Table: COE Maturity Curve JUNE 2021 Launching a COE can seem daunting. But it is a sliding scale, not an on/off switch. The panel debates the priorities. Velu Palani Sr Director Salesforce Platform Strategic Enablement (PSE COE) Todd Stalter Director, Global Salesforce COE Ojay Malonzo SVP Strategic Accounts Brought to you by and INSIGHTS…
COE Round Table: COE Leaders Post author By Ian Gotts Post date 5 May 2021 Categories In CoE, Webinar Round Table: COE Leaders NOVEMBER 2020 Thinking like the Head of CoE. Heads of CoE and consultants debate the key aspects of a CoE. Elizabeth Southerland Senior Director Salesforce COE NBC Universal Media Lou Fox CTO / CCO Adrian King CTO / COO Jay Noble SVP Salesforce Practice Leader All those organizations are always changing…
COE Round Table: COE for RevOps Post author By Ian Gotts Post date 5 May 2021 Categories In CoE, Webinar Round Table: COE for RevOps FEBRUARY 2021 The business bought Salesforce. The consultants implemented it. 91% with a CoE get the best ROI. Carter Wigell CEO Will Anastas CRO Salesforce’s greatest attribute is its ability to be customized. It’s also its greatest Achilles heel because if you customize it, if you over-engineer it, if you…
COE Roundtable: COE for the CIO Post author By Ian Gotts Post date 3 May 2021 Categories In CoE, Webinar Round table: COE for the CIO APRIL 2021 Salesforce is becoming strategic and is increasingly owned by the CIO. How do CIOs think a Salesforce Center of Excellence benefits them in the broader IT landscape? Matt Francis Global CTO Salesforce Mark Hill Global CIO Leo Minervini Global CIO Shannon Bates RVP Strategic Accounts It is…
Why sales and CPQ execution is critical to customer success. Post author By Ian Gotts Post date 30 April 2021 Categories In Business Analysis, Implementation, User Adoption TL;DR Product and price visibility on the company websites means customers are better informed when they walk in to make a major purchase. The transparent mismatch between the online price and final purchase price exposes sales tactics, kills trust and the deal. Digital transformation changes the buying dynamic We have decided to convert a 4×4…
Why change is so hard – “TikTok” explanation Post author By Ian Gotts Post date 17 April 2021 Categories In Business Analysis, User Adoption I recently heard TikTok described as “short-form education”. So here is my contribution. Why change is hard to make stick , demonstrated very graphically in a little over 60 seconds. And what is cool is that you can use this to explain to your team, management and users why you need to allocate time to change…
Talking Business Analysis with “The Inquisitive Analyst” Post author By Ian Gotts Post date 6 April 2021 Categories In Article Marcus Udokang hosts The Inquisitive Analyst, a Business Analysis YouTube channel, and he caught up with Ian Gotts, CEO and founder of Elements.cloud. Ian provides a riveting account of his experience as an IT Director, CEO, and CIO, and his experience as a speaker at Salesforce conferences. He also talks about Universal Process Notation (UPN),…
Elements.cloud launches spoof app Magnum (April 1st) Post author By Ian Gotts Post date 1 April 2021 Categories In Architecture, Business Analysis As every organization digitally transforms to the new normal, their Salesforce system and underlying processes need to change at warp speed. Which is why Elements.cloud has launched its latest release, Magnum. Using the power of Salesforce Einstein’s Next Best Idea, the platform APIs, Zoom Eye Pattern Tracking and Elements patented Process Intent engine, we are…
