Why sales and CPQ execution is critical to customer success. Post author By Ian Gotts Post date 30 April 2021 Categories In Business Analysis, Implementation, User Adoption TL;DR Product and price visibility on the company websites means customers are better informed when they walk in to make a major purchase. The transparent mismatch between the online price and final purchase price exposes sales tactics, kills trust and the deal. Digital transformation changes the buying dynamic We have decided to convert a 4×4 […]
Why change is so hard – “TikTok” explanation Post author By Ian Gotts Post date 17 April 2021 Categories In Business Analysis, User Adoption I recently heard TikTok described as “short-form education”. So here is my contribution. Why change is hard to make stick , demonstrated very graphically in a little over 60 seconds. And what is cool is that you can use this to explain to your team, management and users why you need to allocate time to change […]
Talking Business Analysis with “The Inquisitive Analyst” Post author By Ian Gotts Post date 6 April 2021 Categories In Article Marcus Udokang hosts The Inquisitive Analyst, a Business Analysis YouTube channel, and he caught up with Ian Gotts, CEO and founder of Elements.cloud. Ian provides a riveting account of his experience as an IT Director, CEO, and CIO, and his experience as a speaker at Salesforce conferences. He also talks about Universal Process Notation (UPN), […]
Elements.cloud launches spoof app Magnum (April 1st) Post author By Ian Gotts Post date 1 April 2021 Categories In Architecture, Business Analysis As every organization digitally transforms to the new normal, their Salesforce system and underlying processes need to change at warp speed. Which is why Elements.cloud has launched its latest release, Magnum. Using the power of Salesforce Einstein’s Next Best Idea, the platform APIs, Zoom Eye Pattern Tracking and Elements patented Process Intent engine, we are […]
Business process mapping project – $5 billion in savings Post author By Ian Gotts Post date 9 March 2021 Categories In Business Analysis, Process Mapping It is easy to dismiss process mapping as something you do to try and understand the business. But then you get on with the real work – building stuff. We’ve been standing on our soapbox shouting for 20+ years about the power of process mapping as the enabler and guidance for change. Here is yet […]
CX in 2021. 33 minutes vs 47 seconds Post author By Ian Gotts Post date 26 February 2021 Categories In Business Analysis, User Adoption A simple task: I needed to update my credit card for my wife’s health insurance with Assurant Health, who are number 285 on the Fortune500 with the revenues of $10.3 billion. So it is 2021, so I naturally went to their website. Fail #1: The website is an unintelligible mess i.e. it doesn’t match the […]
$500m ROI for business process (not UI design) Post author By Ian Gotts Post date 19 February 2021 Categories In Business Analysis, Documentation, Impact Analysis, Process Mapping A compelling title: “Citibank just got a $500 million lesson in the importance of UI design. Citibank was trying to make $7.8M in interest payments. It sent $900M instead”. The article makes compelling reading and points to UI design as the issue, but the author has collared the wrong criminal here. Whilst I agree, the […]
Simple concept that can reduce rework by 80% Post author By Ian Gotts Post date 6 February 2021 Categories In Business Analysis, Impact Analysis The Shift Left concept has been around for years, but mainly amongst the testing and development teams. It is a really simple idea. The cost to fix issues gets progressively higher the later you leave it. Shift Left means identifying issues earlier in the implementation lifecycle. Shift Left: the earlier you find problems, issues or […]
Laugh and learn: the importance of business analysis Post author By Ian Gotts Post date 29 January 2021 Categories In Business Analysis Whilst this video is funny, there is a deeper, darker message. As Analysts, Admins and Developers if we don’t spend enough time working out what users NEED (square holes) rather than what they said they wanted or what we thought they wanted (square, round, triangle holes) we develop a solutions that are never used. Then […]
