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TL;DR Salesforce customers have built complex systems, “black boxes”, that hinder project delivery and reliable AI Agent deployment. A lack of value for Salesforce is a concern for senior management, who feel powerless to change the status quo. Again, this is a customer quote, but it echoes what they all feel: “What keeps me awake…

We love putting the customer at the heart of everything we do. And the Storybrand Framework is a structured way of thinking about it. With agents disrupting the business and technical landscape we took a step back to make sure we are aligned with where you, our customer, need the most support.  This is the…

Step 1 – data governance not data cleanup Salesforce’s report “The One Factor That Defines AI Agent Success” cites data as the key issue. AI is only as good as the data you feed it. Bad data is their junk food. Nourish them with clean, complete, connected data. In this new era of AI and…

In the rush towards an agentic world, those who are excited about the potential seem to see everything as an agent. Some of our earliest use cases didn’t need to be, but we wanted to build them just to get the experience of creating an agent.  For example: employee booking their PTO. It was a…

We’ve built AI agents but a lack of transparency into what they are doing, governance of their changes, and confidence in their results is preventing users deploying them. In a word: trust. TL;DR What if you could already deliver transparency, confidence, and trust in building agents today? How many more deployments could be achieved? How…

That one sentence highlights the issues that organizations are having deploying agents into production. Large numbers of agents – even quite complex ones with a huge ROI – have been built but are stuck. There isn’t enough transparency to give executives the confidence to give them the green light. Waymo vs Agentforce Let’s think about Waymo.…