At GPTDreamin, I presented a really clever marketing video by VirginVoyages https://lnkd.in/gCaG3HRP featuring Jennifer Lopez (or an avatar of her) being controlled by the Virgin Voyages marketing team. It’s had over a million streams so it clearly worked. And if the audience didn’t understand what is possible with AI, the whole premise of the video is lost. So […]
Understand the risk of any change
Any change, no matter how small – has inherent risk. In the worst case the change breaks the org and business users cannot get their job done which erodes their trust in the Salesforce development team. Or maybe even worse is the change does not break the org, but there wasn’t enough detailed analysis done, […]
Architect (not build) Flows
There are some fantastic resources to help you build Flows. To help you master the capabilities. To understand when to use certain features based on use case. This article is not another one of those. It is designed to take a higher level perspective to make sure you are building the right flows, in the […]
Center of Excellence: CHANGE CONTROL
Over the coming weeks we are going to explore each of the 13 pillars of a Center of Excellence (COE). In this article we are going to look at the 4th: Change Control. In each article for each pillar we will set out the scope, look at what success looks like and explore the tools […]
Change Intelligence. Getting Salesforce out of the 1900’s
By the early 1900s, hospitals around the first world were routinely using x-ray technology. In the beginning, doctors were the ones who used x-rays as a diagnostic devices. Before x-ray machines were invented, broken bones, tumors, and the location of bullets were all diagnosed by physical examination and a doctor’s best guess. Patients paid the […]
Center of Excellence: GOVERNANCE
Over the coming weeks we are going to explore each of the 13 pillars of a Center of Excellence (COE). In this article we are going to look at the 3rd pillar: Governance. In each article, for each pillar we will set out the scope, look at what success looks like and explore the tools […]
Center of Excellence: LEADERSHIP
In this article, we are going to look at the 2nd pillar: Leadership. In each article for each pillar, we will set out the scope, look at what success looks like and explore the tools and techniques you need to master.
Should the Salesforce ecosystem fear ChatGPT?
Everybody seems to be talking about ChatGPT. Over a million people signed up in the first 5 days of launch, and there is no shortage of LinkedIn posts talking about its awesome power and the potential for the future. The company behind it is OpenAI, which has investment from Microsoft and there are rumors that […]
Center of Excellence: VISION
In this article, we are going to look at the 1st pillar: Vision. In each article for each pillar, we will set out the scope, look at what success looks like and explore the tools and techniques you need to master.