Car recalls. Bad process or great business? Post author By Ian Gotts Post date 15 November 2020 Categories In Business Analysis, Documentation, Process Mapping The numbers around recalls are staggering.There were a record 53 million recalls in 2019 according to the National Highway Traffic Safety Administration. The most recent in the US is 3.5 million 2014-18 Cadillac, Chevrolet and GMC SUVs and Pickup Trucks are being recalled to dealerships for a software update. But the largest recall to date is…
Simon Mulcahy, Salesforce EVP & Chief Innovation Officer talks digital disruption Post author By Ian Gotts Post date 13 November 2020 Categories In Article Simon is Salesforce’s EVP & Chief Innovation Officer. Previously he was Chief Marketing Officer. He joins Alyssa to talk about the challenges and opportunities in the all-digital environment.
Org Discovery process will make you a superhero Post author By Ian Gotts Post date 9 November 2020 Categories In Business Analysis, Change Intelligence, Documentation, Impact Analysis Walking into a client as a consultant or starting in a new company can be daunting. New people. New processes. New technology. But having no idea about the complexity and scale of the Salesforce Org(s) can increase the stress to the max. This article looks at a proven, step by step process for evaluating the…
Why every Org needs a Center of Excellence (race car analogy) Post author By Ian Gotts Post date 6 November 2020 Categories In Change Intelligence, CoE SUMMARY Salesforce was a Ford Focus, now it is an Aston Martin GTE race car. Salesforce was quick, easy, and safe. But had a narrow focus. Now it is strategic, powerful, and flexible. But it needs a full race team with the skills and tools to exploit the full performance since everyone depends on it.…
Mapping Aviation Gin’s – “The Process” Post author By Ian Gotts Post date 6 November 2020 Categories In Business Analysis, Process Mapping I’ve long been a fan of Ryan Reynold’s quick wit, chiseled good looks, but mostly his quirky marketing. His purchase of Aviation Gin has enabled him to really lean into it with fantastic YouTube ads like The Truce, the ad within an ad with Samsung, and the announcement of the merger with Virgin Atlantic. But…
Tony Newcome, CTO ActiveCampaign: Meaningful Customer Experience Post author By Ian Gotts Post date 4 November 2020 Categories In Article Tony Newcome talks about how ActiveCampaign has created huge growth as a Salesforce ISV, and how his years at Salesforce (SVP Messaging and Journeys Engineering) shaped his approach. ActiveCampaign is on a mission to help companies grow by helping them deliver an ideal experience to their customers.
Crowe Digital: “Coffee with Ian Gotts” Post author By Ian Gotts Post date 4 November 2020 Categories In Article Ian Gotts, Founder and CEO of Elements.Cloud joins Crowe Business Solutions Partner, Grant Anthony to discuss his career journey as an entrepreneur and his experience moving to and setting up a business in the USA. Below is the video, but Ian was also inteviewed for their “5 mins” segment which is a written Q&A which…
Lou Fox, ex-CTO BlueWolf, joins Advisory Board Post author By Ian Gotts Post date 4 November 2020 Categories In Career We are delighted to welcome Lou Fox to the Elements.cloud Advisory Board. Lou was the CTO of Bluewolf for 16 years. BlueWolf was the first and top Salesforce consulting company. Lou built Bluewolf Beyond, a Gartner Magic Quadrant consulting practice, which was a major factor in Bluewolf’s consistent growth and eventual acquisition by IBM. Ian…
The true cost of poor user adoption Post author By Ian Gotts Post date 1 November 2020 Categories In Change Intelligence, Documentation, User Adoption The cost of poor adoption Have you ever stopped and thought of the dollar cost of poor user adoption? We’ve put together a quick calculator that puts that wasted time in terms of salary cost. Simple errors completing fields because it is not clear what to enter: These not only take time to correct but…
