Reinventing Your Business for the Age of AI Agents Post author By Ian Gotts Post date 23 July 2025 Categories In Agentforce, AI/GPT, Business Analysis, Configuration Mining, Process Mapping The rise of AI agents is more than just a technological advancement; it’s a fundamental shift in how businesses can operate, and for the first time, scale is no longer an inherent defense. Startups, with their agility and a fresh “agentic-first” perspective, are uniquely positioned to disrupt established incumbents. By designing their core business processes…
Architecting Agents Post author By Ian Gotts Post date 6 June 2025 Categories In Agentforce, AI/GPT, Architecture Introduction The world of intelligent agents is rapidly transforming how businesses operate, promising a future of enhanced efficiency and personalized interactions. We’re currently in an exciting, yet exploratory phase. While most implementations are standalone or simple, single-topic agents, and agent-to-agent communication (like standards such as MCP and A2A) are just emerging, the industry is still…
The Crunch with Rebecca Wettman and Patrick Post author By Ian Gotts Post date 22 May 2025 Categories In Agentforce, Business Analysis, Configuration Mining, Process Mapping Data, Process, and the Future of AI Rebecca Wettman and Patrick from “The Crunch” recently sat down with Ian Gotts, CEO and Founder of Elements.cloud, to discuss the critical intersection of data, process, and AI in today’s rapidly evolving business landscape. While AI and data have dominated recent tech conversations, Ian emphasized a less-discussed, yet…
Universal Process Notation (UPN) Post author By Ian Gotts Post date 21 May 2025 Categories In Business Analysis, Process Mapping The rise of UPN Universal Process Notation (UPN) is an established approach to business process mapping that emphasizes clarity and simplicity. UPN diagrams are process diagrams designed to be easily understood by individuals at all levels within an organization, from entry-level employees to top-level management. This is achieved by utilizing a set of standardized symbols…
The power of a story: you are the main character Post author By Ian Gotts Post date 2 May 2025 Categories In Agentforce, Architecture, Business Analysis, Configuration Mining We love putting the customer at the heart of everything we do. And the Storybrand Framework is a structured way of thinking about it. With agents disrupting the business and technical landscape we took a step back to make sure we are aligned with where you, our customer, need the most support. This is the…
Agents need good data (governance) Post author By Ian Gotts Post date 19 April 2025 Categories In Agentforce, AI/GPT, Documentation Step 1 – data governance not data cleanup Salesforce’s report “The One Factor That Defines AI Agent Success” cites data as the key issue. AI is only as good as the data you feed it. Bad data is their junk food. Nourish them with clean, complete, connected data. In this new era of AI and…
TDX25 Wrapped: Elements.cloud, Process Configuration Mining, and Agentforce Post author By Ian Gotts Post date 17 March 2025 Categories In Agentforce, Community, Metadata management, Process Mapping, Product Updates Headline sponsor The 2-day Salesforce TDX conference is the major user conference aimed at the practitioners. This year the focus was Agentforce with over 3,000 attendees. Whilst significantly larger, Salesforce Dreamforce in September is more of a marketing event where all the different cloud announcements are made and it is far more difficult to make…
Process Configuration Mining: what? Post author By Ian Gotts Post date 5 March 2025 Categories In Configuration Mining Process Mining vs Process Configuration Mining: What’s the difference? Process mining has been a valuable approach to surfacing opportunities to streamline. It’s been based on tracking user’s screen activity. But, by taking a different approach – how the systems have been configured – there are even more valuable insights. What is Process Mining Process Mining…
Are you a radiator or a drain? Post author By Ian Gotts Post date 23 February 2025 Categories In Career Oprah Winfrey, was asked what she wished she’d learned earlier in life said “I wish I’d known how to distinguish radiators from drains”. Radiators are people who give out warmth, kindness, love, honesty, positivity, energy, enthusiasm and all the good things which people need and respond to. Drains are people who are negative, downbeat, suck the energy out…
