Allen Lovett, SVP North American Sales Lucid: How can CRMs best deliver ROI?

Allen Lovett, SVP North American Sales Lucid LLC: How can CRMs best deliver ROI?

Part of the Elements Center of Excellence Roundtable, Ian Gotts (Elements CEO) and Allen Lovett (SVP North American Sales Lucid LLC) discuss how CRMs can best deliver ROI and efficiency, and deliver the right information to the right roles to enable the best decisions.