Mapping Aviation Gin’s – “The Process”

I’ve long been a fan of Ryan Reynold’s quick wit, chiseled good looks, but mostly his quirky marketing.  His purchase of Aviation Gin has enabled him to really lean into it with fantastic YouTube ads like The Truce, the ad within an ad with Samsung, and the announcement of the merger with Virgin Atlantic.

But when he published a recent ad called The Process (below) where he described the process for making Aviation Gin in meticulous detail I was instantly intrigued. So we decided to interview him to map out the process using Elements.cloud

And here is how we mapped it out. A live mapping workshop with Ryan.