Building Better Salesforce Agents: A Scalable Approach from Elements.cloud & Salesforce

In this in-depth session, Jack Lavous (CIO, Elements.cloud) and Chris Kelsey (Head of Delivery & Innovation, Salesforce) share how their teams are building scalable, high-quality Salesforce agents using a structured Design – Build – Govern methodology powered by Elements.cloud.

Jack walks through how his team evolved from post-it note ideation to building reliable agents 10x faster using process maps, versioned instructions, and governed iteration. He showcases real-world examples including HR FAQs, vacation booking, and a discovery sales coach agent – all live in production.

Chris shares how Salesforce Professional Services adopted the same framework to build internal knowledge agents. By mapping agent logic in Elements, they improved clarity, consistency, and dramatically boosted the quality of answers.

The result: a repeatable, cross-functional agent-building process that’s now being scaled across the organization. Whether you’re just getting started or already experimenting with Agent Builder, this presentation gives you a clear, tested path to agent success – faster, governed, and fit for the enterprise.