Innovation: your competitive advantage How do you cut costs and innovate? Evolving go-to-market strategies are facing critical challenges that must be overcome if revenue engines are to succeed. Salesforce is at the heart of it.With the growth at all costs model now broken, the prevailing mindset is capital efficiency. The answer lies in breaking down silos between your people, processes and technology. This is your Salesforce management play. Revenue optimization hurdles Cross-functional misalignment Marketing, sales, success, and channel teams lack consensus in understanding their operations. Getting all your siloed stakeholders, including IT, on the same page takes a lot of work. Poor Documentation Business analysis is usually shallow and ad-hoc. The rush to implement solutions means documentation is a poor quality afterthought, or a minimized overhead in place of valued work product Complexity fog Without capable tooling, teams rely to manual research which increases risk, creates waste, and delays both projects and day-to-day operations. ROI is decreased, and many projects fail to deliver. Stop the sidelining of documentation because of time constraints Measurement leads to better management of metadata if you are to improve the performance delivery for business requests. Talk to us Stop the wasted investment in building things that don’t get used Deliver as much and quickly as you like, but prevent wasting your resources on unsustainable changes. Research shows that 41-88% of fields on key objects are never populated. 51% of custom objects are never used. Executives also reported that tech debt consumes 31% of IT budgets and requires 21% of IT resources to manage.CIO.com Protiviti Research Talk to us Minimize manual research and leverage automation Time-consuming manual analysis of metadata in an environment overgrown with technical debt means your business is waiting, not executing. Talk to us We had to be able to sit in a meeting and give an answer to the business whether this is going to be a day, 2 days, 3 weeks, 6 months. Gina MarquesDirector Enterprise Applications – Own Revenue Enablement Success with Salesforce Break silos between process, ticketing and metadata For the first time in the company’s ~12-year history with Salesforce, they delivered a project well within their time forecast. Establish an automated metadata dictionary A planned org merger, which had been stalled for years due to technical complexities, was unstuck when the new CIO was provided with a metadata dictionary for both Salesforce orgs. Leverage automated impact analysis An Apttus to CPQ migration had forecasted 1 month’s worth of work for 5 Developers to document ~3000 fields’ dependencies across 8 objects. Elements delivered the research within 1 hour. 800x faster. Think Big. Start Small. Move Fast. Book a call
