COE Round Table: The COE Maturity Curve

Round Table: COE Maturity Curve

JUNE 2021

Launching a COE can seem daunting. But it is a sliding scale, not an on/off switch. The panel debates the priorities.

Velu Palani
Sr Director Salesforce Platform Strategic Enablement (PSE COE)

Todd Stalter
Director, Global Salesforce COE

Ojay Malonzo
SVP Strategic Accounts

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PLAYLIST
0:00 Intro
1:05 CoE Pillars
4:10 CoE ROI
4:31 Phased CoE
5:33 Panelist Intros
7:35 Q: Tactical vs Strategic: SFDC
12:27 Q: Inheriting / Creating a CoE
23:55 Q: Digital Transformation Impact
28:00 Q: CoE Top Requirements
38:30 Q: Stepping Into an Existing CoE
41:33 Q: How to deal with Salesforce problems
45:09 Q: All about people
46:30 Panel summary: The Value of a CoE

It is less about the technology and more about the business, the business process and the people.

LEO MINERVINI, GLOBAL CIO

DEEPER DIVE


If you break it down, it’s (a CoE) just a simple way of delivering incremental regular change to the business and adding ongoing business value quickly. It’s a way of ensuring that business and IT become one, in steering and governance and they get rid of those historic silos.

MARK HILL GLOBAL CIO

DEEPER DIVE


Organizations have all these different business units and they all have Salesforce. They all have autonomy. They make their changes and they live in their little silo. Bringing them together is the biggest challenge.

MATT FRANCIS GLOBAL CTO SALESFORCE

DEEPER DIVE


Marc Benioff’s constant reminder is that if everything is important, nothing is important.

SHANNON BATES RVP STRATEGIC ACCOUNTS