COE Round Table: COE Leaders

Round Table: COE Leaders

NOVEMBER 2020

Thinking like the Head of CoE. Heads of CoE and consultants debate the key aspects of a CoE.

Elizabeth Southerland
Senior Director Salesforce COE

Lou Fox
CTO / CCO

Adrian King
CTO / COO

Jay Noble
SVP Salesforce Practice Leader

PLAYLIST
0:00 Intro
1:05 CoE Principles
5:33 Panelist Intros
7:35 Q: Tactical vs Strategic: SFDC
12:27 Q: Inheriting / Creating a CoE
23:55 Q: Digital Transformation Impact
28:00 Q: CoE Top Requirements
38:30 Q: Stepping Into an Existing CoE
41:33 Q: How to deal with Salesforce problems
45:09 Q: All about people
46:30 Panel summary: The Value of a CoE

All those organizations are always changing the way they’re interacting with the customer. So I think the platform itself requires a set of excellence so that you could keep up with the opportunities that you have to service your customers better constantly.

LOU FOX CTO / COO

DEEPER DIVE


So we’re seeing a lot of pull from clients going, all right, the good news was, it was really easy to develop in Salesforce and the bad news was it’s really easy to develop in Salesforce, and now we need to start applying some organizational discipline around it, otherwise we’re gonna run ourselves into problems.

JAY NOBLE SVP SALESFORCE PRACTICE LEADER

DEEPER DIVE


You need to have a disciplined and frank and open conversation about how to proceed. Lou brings it up very well, if there’s no business value – that’s gotta be a key driver to these things. It can’t be a technology led type of conversation.

JAY NOBLE SVP SALESFORCE PRACTICE LEADER


What I’ve seen in my experience is that this comes down from some kind of financial driver. Whether it be the inefficiency of managing a highly decentralized, mess of stuff that was easy to build and not as easy as we thought to maintain. To; We want to bundle all the licensing and all the interactions with Salesforce around the central entity that can kind of harmonize all of that and drive the value of the platform.

ELIZABETH SOUTHERLAND

SENIOR DIRECTOR SALESFORCE COE

DEEPER DIVE