The power of a story: you are the main character

We love putting the customer at the heart of everything we do. And the Storybrand Framework is a structured way of thinking about it. With agents disrupting the business and technical landscape we took a step back to make sure we are aligned with where you, our customer, need the most support.  This is the story.  

Can you relate to it?

A Character – You:

The Customer: Our buyer is a leader responsible for driving value and innovation within a significant Salesforce organization. They might be a CIO, Head of the Salesforce Center of Excellence. They are supported and guided by their Architect, Business Analyst, Admins, Devs or their SI (consultants). 

Their Goal: They want to leverage the full power of Salesforce, innovate faster, and critically, they need to successfully deploy AI Agents – like Salesforce’s Agentforce – to stay competitive and transform their operations. They aim to build reliable, impactful solutions efficiently.

Has a Problem:

The Villain: Unchecked Complexity & Technical Debt within Salesforce.

External Problem: Their Salesforce org has become a “Black Box.” Years of rapid development (“clicks not code”), often undocumented, have created a complex, fragile “Jenga tower.” They lack visibility into what’s actually built, how it connects, or if it’s even used (>50%  custom fields unused!). This makes deploying changes risky and slow. Crucially, they cannot reliably deploy or govern AI Agents on this unknown, messy foundation.

Internal Problem: They feel uncertain and anxious about their Salesforce foundation. They lack confidence in making changes or trusting the data. They are frustrated by wasted effort and the inability to move faster. They fear that AI initiatives will fail due to this underlying instability, putting their strategy at risk.

Philosophical Problem: Businesses shouldn’t be flying blind with their core technology investments. It’s wrong to build complex systems without understanding them. Deploying powerful AI Agents onto an untrusted foundation is irresponsible and bound to fail. They deserve clarity and control to build the right things effectively.

And Meets a Guide:

Empathy: Elements.cloud understand the “Salesforce Black Box” crisis intimately. We first started using Salesforce in 2001 so we’ve seen how even the best intentions lead to unmanageable complexity. We know the pressure you’re under to deliver, especially with the AI revolution demanding a stable foundation you currently can’t trust.

Authority: Elements.cloud have the proven solution. With 9 years focused on Salesforce Change Intelligence (300+ FTE-years invested), we’ve built the leading platform to empower teams. We are deeply embedded in the Salesforce ecosystem. Our breakthrough Configuration Mining (CM) technology has already generated significant market pull. 

Coach: A consultant who has seen your pain with multiple clients has baked Elements.cloud into their discovery and delivery approach so that they can help you get to value faster. They realise that they need to leave you with a documented org you can continue to maintain.

Who Gives Them a Plan:

1. Visualize Reality: Implement Elements & uses CM to instantly generate an accurate “Blueprint” of your Salesforce org – processes, data, architecture, dependencies.

2. Gain Intelligence: Analyze this Blueprint to understand the impact, identify risks, and see exactly what needs fixing or building.

3. Build Right & Deploy Confidently: Use this intelligence to govern change, ensure alignment, build the right features, and confidently deploy AI Agents on a trusted foundation.

That Helps Them Avoid Failure:

The Stakes are High: Continuing to operate with the “Salesforce Black Box.” Wasting millions on building unused or wrong features. Facing catastrophic failures when deploying AI Agents onto the unstable foundation. Falling behind competitors who successfully leverage AI. Enduring ongoing project delays, budget overruns, and the inability to adapt or innovate reliably within Salesforce. Continued frustration, uncertainty, and risk.

And Ends in Success:

The Vision of Success: Salesforce customers transform their “Black Box” into a clear, actionable “Blueprint.” They gain unprecedented visibility and control. They can finally “Build the Right Thing” efficiently. They deploy AI Agents confidently and reliably, unlocking massive value. They reduce waste, accelerate innovation, and ensure their Salesforce investment delivers maximum ROI. They become masters of their Salesforce destiny, leading their organizations effectively into the age of AI.

Can you be the central character of the story?

We already have hundreds of customers who are the main characters. People just like you. So come and join them.

Photo by Jaredd Craig on Unsplash

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