[READ TIME 2 mins]
Distraction kills focus. And as a start-up you have the opportunity to do anything and everything. You see a million possibilities. Your vision is dominating a market worth billions. But to execute that long term strategy you need a short term survival plan. And that means focusing on a market with laser precision. Which is probably the greatest challenge for an entrepreneur, especially when the doubts set in, customer deals fail to close and money gets tight.
And there are some interesting parallels with the high pressure of sports. Dr Dre ran a series of commercials for their Beats headphones with the theme “focus is everything” featuring sportsmen under the brand “HEAR WHAT YOU WANT”.