[WATCH TIME: 16 mins]
Sometimes delivering a better customer experience is all about changing the customer’s expectations about what they really want. In this fantastic TED video, Rory Sutherland describes it in his own inimitable style.
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[WATCH TIME: 16 mins]
Sometimes delivering a better customer experience is all about changing the customer’s expectations about what they really want. In this fantastic TED video, Rory Sutherland describes it in his own inimitable style.
