[READ TIME – 5 mins] The COO or Operations Director is the one who keeps the wheels turning, no matter how much grit is thrown into the innermost workings. He is Chief Elf to Santa the CEO. So why do COOs hate Christmas? It all revolves around two things – more work and fewer people – with an artificial, […]
Customer Experience = Customer Expectations
[WATCH TIME: 16 mins] Sometimes delivering a better customer experience is all about changing the customer’s expectations about what they really want. In this fantastic TED video, Rory Sutherland describes it in his own inimitable style.
Viral growth and the startup
Change annual staff reviews to monthly for $500
[READ TIME: 2 mins] I am a non-exec director of a rapidly growing startup called Zuant – iPad lead capture. One of the challenges of a growing company is keeping the culture and brand values as you scale up the team. They have a young and committed team which responds well to rewards. At the end […]
Do your clients treat you like this?
Do you recognise any of these discussions in your dealings with customer or vendors. See how they make you squirm when applied to ‘real life’. Or to put it another way “I only negotiate UPWARDS. You start”.
Hierarchy of business travel
Select 1 for Confusion. Press 4 for Frustration.
[READ TIME: 5 mins] Self service fail Self service “kiosks“ are now appearing in airports, supermarkets and banks, and we’ve had automated call answering services for decades. Good ideas in principle, but too many companies get it seriously wrong. As a customer, I’ve never been clear about why companies choose to provide self-service. And based on my […]
Your customers hate it, your staff hate it
[READ TIME: 5 mins] Non value demand You make your customers do something that has no real value for them. Your call center staff have to deal with unhappy customers and they also know that their time is being wasted and that makes them more hacked off which then filters through to the customers. Here […]